The various aspects of the market place and how they relate to the business of A Fabulous Affair have been discussed up to this point.  This section of the business plan will analyze the competition.

The most formidable competitor that A Fabulous Affair will face is Splendid Feast.  They have been in business longer and have a larger market share.  However, A Fabulous Affair intends to rapidly close the gap in its first two years in business.  The 35% market share that Splendid Feast has maintained is due to the minimal amount of competition they currently face in the entertainment industry.  Once A Fabulous Affair commences its aggressive marketing campaign, it will cause a decline in market share for Splendid Feast that will be captured by A Fabulous Affair.

The following table (Competitive Analysis) will provide a synopsis of the competitive environment: